It’s sometimes a lot easier to build great technology than it is to properly identify your target customer and ideal market. Sure you may have found a market that has great potential. However, once deployed, will your solution have a significant impact? When defining your target market, here are three questions that you should be asking:
Who has the pain?
Before getting a chance of successfully selling a product, you need to have a very good idea of the target customer. This is the person th...
The opinions expressed by the bloggers below and those providing comments are theirs alone, and do not necessarily reflect the opinions of Ryma Technology Solutions. As they say, you can't innovate without breaking a few eggs...
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Blog posts tagged in market research
It’s a lot easier to build great technology than it is to properly identify your target customer and ideal market. Sure you may have found a market that has great potential. Once deployed, your solution will have a significant impact on the industry – or will it?
Who has the pain?
Before getting a chance of successfully selling a product, you need to have a very good idea of the target customer. This is the person that has the pain (or the need) that your product will solve (or satisfy). If th...
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It really is the obvious way to receive funds any time you require this the most. Be it to spend expenses, spend on journeys, clas -
From her early years, leaving an orphanage with her sister through her failed shot at singing stardom to the man she met, married
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harmful bacteria and other infections, but free radicals can also attack the body itself and leave it vulnerable to disease.
The picture below is of two figurines I own. So why do I own these two guys? In fact, why do I own over fifty others? I wish the makers of these figurines would've asked me a long time ago.
But before I address this customer interview, I'd like to establish a little common background if I can. What's the traditional way of developing product features, in this case features for the figurine? Normally we'd say in response to some market demand.
I don't even know the troll looking figurine's na...
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Camilla's suits and dresses-with-jackets were often in dark colors and the opposite of flashy. But she wore a raspberry-pink suit
‘What Men and Women Really Want’ - that was the question attempted to be answered by an article I was recently sent to read – and while the busy infographic hurt my eyes, and the answers themselves amused me, what I really found interesting was the means of getting the answers.
Social media monitoring company NetBase had gathered up, then sliced and diced, a year’s worth (over 27 billiion) of online conversation to come up with a summary of the results presented in a brightly colour...
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My father taught me that "Questions are statements you don't have enough courage to make, statements are questions waiting to be a
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I think that makes a lot of sense and is along the same lines of what I mention in the post. It can definitely be tricky to tell
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A big mistake I see people make when interviewing to understand demand / requirements is asking questions that are too direct, too
This webinar ran as part of Grandview’s Product Management View (PMV) webinar series. It is available on-demand here.
Lynne VanArsdale was a good friend of my wife and mine back when we worked together on the Denver chapter of Product Development and Management Association (PDMA). She drove up from Colorado Springs just to support the chapter. She is a great product person; extremely busy. She's an example of that old adage about "If you want something done ask a busy person."
In this webinar,...
