If you’re interested in viewing this webinar, please click on the following link: 7 Key Tips to Commercialize Product Innovation Some interesting data was collected that I wanted to share with everyone, and a few questions that we weren’t able to get to during the call. Attendees were asked the following questions: So it seems many of you are managing 1-3 year old products, with a mix of between 3-5 products, and wish you could do more customer focus meetings throughout the...

I'm putting this innovation lifecycle back up to provide context of what I'm addressing. I'm still focusing on Stage 0. In part 1, I talked about idea generation and handling, in this part I'll be talking about opportunity identification, and then part 3 will focus on opportunity analysis. Opportunity Identification: There are people out there who wouldn't know an opportunity if it hit them in the back of the head. Well, in truth most of us are a little like this. As in so many things, part o...

Blackblot Procedural Requirements Management™ to be included in FeaturePlan™ Today at Ryma, we're proud to announce a partnership with Blackblot® – Product Management Expertise™, a knowledge company which specializes in developing practical technology product management and product marketing work methodologies. The agreement will include the integration of Blackblot's Procedural Requirements Management™ (PRM) methodology in Ryma's FeaturePlan software solution. Our goal at Ryma with this partn...

So what was it that made ProductCamp Austin special this year? Was it the keynote presentation? Was there a session that was especially good that stood out more than the others? Was it the friendly way they greeted you at registration? Was it the opportunity to see who was hiring here in Austin, and talk to recruiters and HR people representing real opportunities for employment? Was it the live Google recordings? Was it the good sandwiches for lunch? Was it the opportunity to donate pr...

Competitive advantage is at the heart of every product initiative.  It surprises me how many Product Manager teams still can't trace their daily activities back to the increase of competitive advantage. In 2009, almost every product manager in the world had to find a way to justify their existence. Even today, there are some who cannot. So let's walk through this together. The goal of product management is to increase your competitive advantage through product initiatives. We do this in tw...