"So what do you boys want to do?" I've had the opportunity to observe young Boy Scout leaders across the United States ask this question over and over again. I cringe every time I hear it. Don't get me wrong, they mean well. Those new Scout Masters want to be sure the program they're planning is one the boys will be interested in. Much like the concepts of market-driven products, and new Product Managers, they mean well. But I'll tell you what, there's no way the members of the Scout T...