As members of a product management team, you're constantly asked about the product-line, product, and even features of your product. Regardless of what's being asked about, you typically have 1-2 minutes (tops) to convey a meaningful value proposition to your listener. I don't believe the elevator pitch is used more often anywhere else, even in sales. The product management team needs to be extremely proficient in creating and delivering the elevator pitch to be successful.
So, in a nut s...
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Blog posts tagged in sales
Have you ever stereotyped someone? It’s extremely difficult to fight against. Once someone labels you as a technical person, it's hard to be considered competent as a business person. Well-meaning folks might say, "Oh that Val knows the market, he should be in marketing..." or maybe they'll say, "Val is technical, I don't know what he's talking about, so he belongs in development…”. On and on it goes.
Problem is, once you've been stereotyped, good luck getting out. You'll need to look for a new...
