The customer feedback dance requires two sides: you and your customer. To ensure a good time for both dancers, there are two things you really need to know: your state of readiness to dance, and the dance readiness of your customer. First of all, who will be leading the dance? Many product management teams fail to take the lead – they just manage customer feedback. Have you ever tried to dance where no one took the lead? It's a horrible experience. Warrin Bennis, who widely regarded as a pion...