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Profits gained from product initiatives are driven by two factors: the selling price of your product, and its total cost. The difference between the selling price and its cost is profit, both of which are impacted by product management. Let's take a look at cost. How does better product management impact cost? Better product management leverages standard practices, a single source of truth, an institutionalized language, asset sharing, and collaboration to reduce costs by as much as 25% throug...
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For many of us, we begin our product management career by doing what is basically feature management: defining what the development team will be working on. In its simplest form, all you need to do in this position is calculate the number of development cycles you have available for a given release and then try to jam as many features into the product as possible. If you are lucky enough, you end up getting sufficient customer feedback (or complaints) that leads to some level of feature ranking...
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  • Brian Lawley
    Brian Lawley says #
    Paul, The key is to change your mindset to that of being completely in charge and responsible for your product. :-) Brian Lawley
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