I'm putting this innovation lifecycle back up to provide context of what I'm addressing. I'm still focusing on Stage 0. In part 1, I talked about idea generation and handling, in this part I'll be talking about opportunity identification, and then part 3 will focus on opportunity analysis. Opportunity Identification: There are people out there who wouldn't know an opportunity if it hit them in the back of the head. Well, in truth most of us are a little like this. As in so many things, part o...

I'm putting this innovation lifecycle out here, not because I endorse it; it just happens to be typical. Different companies with different kinds of product will have a different number of stages, and the stage names will be different. However, even in the simplest processes, there are several distinct stages. For different stages, the objectives and type of work performed will be distinctively different. In this post, I'll be talking about Stage 0. Whatever you call it, this is where opportuni...