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• 7 Key Tips to Commercialize Product Innovation

Some interesting data was collected that I wanted to share with everyone, and a few questions that we weren’t able to get to during the call.

Attendees were asked the following questions:

So it seems many of you are managing 1-3 year old products, with a mix of between 3-5 products, and wish you could do more customer focus meetings throughout the year. You’re not alone! Aligns very well with the content of the webinar on how to commercialize innovation – it really depends how many products, what stage they are at, and how you’re interacting with your market and customers.

Some of the questions that we discussed were (paraphrased):

• How is retiring/EOL a SaaS product different then an on premise product?

• What happens when the product no longer fulfills its original promise but customers still ask for it?

• Should customer requirements be includes in an MRD or a separate document?

All great questions, what do you think?