Product Management Leader Perspective

Your success is directly tied to the success of your products – and your team that manages them. A consistent process for building great products will help you build your team and generate strategic success for your business. Do you have the tools you need to make it happen?

As a products leader, you know that making your team more effective at building and managing products that your customers love to buy is central to your mission. Do you have a system that consistently delivers high quality product management output? Do you have the reports that you need to prove your value to top management?

Ryma Technology implements best practices in product management, and automates them with powerful software services. Our product management leader clients are recognized as strategic assets for their businesses, and earn increasing levels of responsibility as a result.

You can look forward to the following benefits when working with Ryma:

	Generate strategic results for your business Leading the product management organization is a challenging job. The position has responsibility for the most crucial assets in company, the products that drive strategic and financial performance; however the authority to get the job done is often indirect. To be successful, you need to inspire confidence that your team has the sharpest understanding of market needs backed by facts, that you have a continuously improving process for building great products, and are proving your strategic value to top management with insightful and actionable reports. Ryma helps product managers objectively determine how to allocate precious product resources. Product managers follow best-practice practices for uncovering market insight, justifying their decisions as to what features to invest in, and when to make those investments. Ryma technologies help product managers do their jobs better while making them – and the developers, marketers and executives that depend on them – more productive.
	Ensure that every product manager performs at a consistent high level Different product managers have different styles and abilities. The organizations that consume product management output, such as engineering and marketing, perform best when they have documents of consistent high quality. Ryma software and services enable your product managers to consistently perform at an ‘A’ level, as they follow best practice templates for gathering, processing and reporting market intelligence.
	Generate a high level of employee satisfaction and productivity Product management leaders truly excel when they are able to spend the bulk of their time mentoring and coaching their team, developing new leaders. Unfortunately most product management leaders spend too much time managing routine tasks. When your team uses Ryma solutions, you will understand what everyone is working on and will be able to monitor their progress without interrupting their flow. They will enjoy their work more as they will spend more time doing what they love doing, interacting with the market and generating strategic insight. And when you use Ryma solutions, you will be able to easily report valuable insight to top management. Now you can leverage your experience and knowledge by giving your team tools to guide them through a consistent process that you and your organization has refined to meet your specific needs. Giving you the time to mentor your team and make them be seen as true innovators across the organization. Contact us to learn how a VP of Product Management can use Ryma Tecnology’s Solutions to standardize their product innovation process and increase the stature of their team by showing top line revenue growth through products better aligned to real market needs.

How do we do it ?

Many of our current customers turned to Ryma because they were frustrated by the amount of time they spent chasing documentation and justifying product roadmap decisions with anecdotes and “gut feelings”. Many of these customers had a Product Management process written down and agreed upon but did not seem to have the time to actually adhere to the process and realize the benefits the process was intended to produce. These pressures were often magnified in two seemingly opposite situations:

1. As the organization grows as a result of its success
   
   
2. As the organization down-sizes as a result of a slowing economy
   
   
3. In both cases the Product Management teams are asked to do more with less.

Our flagship products, FeaturePlan  and IdeaScope , can automate your Product Management process and keep all of or your sources of ideas and prioritization close at hand. Your team will be able to manage multiple products and multiple product lines from the same data sources and work not only as a well aligned team but as a driving force inside your organization to help your organization practice an Integrated Product Management approach. An Integrated Product Management  approach allows your team to work transparently with the rest of the organization so that all the stakeholders from marketing and sales through to product development, services & support participate actively in the Product Management and Product Innovation process. Your teams can produce Roadmaps that are backed up by hard data from existing and potential customers, allowing your decisions to be transparent to the rest of the organization and allowing them to see the results of their participation in the process.

Over the years, Ryma has help more than 200 organizations automate and adapt there Product Management processes and during this time we have developed a patented implementation process, called the Adaptive Product Management Foundation, that insures that your organization is not force fit into “our way” of doing thing but that the Ryma tools are implemented to support “your way” of developing products. Whether your way is based on the Pragmatic Marketing® Framework, Stage-Gate®, or completely home grown, we know you have probably spent a lot of time working on it and it is a valuable piece of intellectual property for your organization. The Adaptive Product Management Foundation allows us to truly link your People, Processes and Technology to get you up and running quickly by configuring the Adaptive Product Management Foundation methodologies to your unique way of doing business.

If, however, you have not yet adopted a process for managing your product development we have the experts and the experience from our 200+ implementations to help you build a process that that is right for you, your industry, your current customers and your prospective customers. We can help you jump start the product innovation process at your company and make your team the feel empowered and be seen as the leaders that they are across the organization.

If you are ready to get started then contact us  to set up a meeting so we can show you more details about how we can help you right away. In the meantime we suggest you read the HBR article “Managing your Innovation Value Chain” and our white paper titled “The Business Case for the Integrated Product Management approach”.